“Social activism is more than helping the community; it’s reaching and changing lives for a better tomorrow.”

The Social Activist

Rev. Horace L. Sheffield, III, was born in Detroit, Michigan during the midst of the civil rights and labor movements. The legacy of his father, Horace L. Sheffield, Jr., who was the president of the Negro American Labor Council (NALC) helped shape and expose him to a great model of servant leadership and prophetic societal challenge. With this foundation social activism has been the driving force in many of his efforts to help move change in the black community.

Rev. Sheffield is the CEO of The Detroit Association of Black Organizations (DABO) where he leads and builds the Detroit community by developing the skills, abilities, and resources that organizations and communities need to be sustainable in this fast-changing world. The organization’s main purpose is to impact and enrich lives across the city of Detroit. DABO has had many successful initiatives under Rev. Sheffield including: COVID-19 testing and vaccinations, blood pressure management, hosting leadership training, HIV prevention, community development, and much more.

Rev. Sheffield is currently the president of the Michigan Chapter of the National Action Network (NAN), national chairperson of Restore Black Wall Street 2021 campaign, chairperson of the Detroit Ecumenical Ministers Alliance, lifetime member of the NAACP, and national board members of the Black Leadership Commission on Aide and the National Cares Movement.

The Reverend

For more than 40 years Rev Horace Sheffield has helped guide people in his community spiritually through his ministry. He was called to preach at eleven years of age, while listening to the preaching of Dr. Martin L. King, Jr. who was in Detroit at the invitation of his late father to raise money for the Lowndes County Movement. Rev. Horace L. Sheffield, III, was licensed to preach on October 18, 1978 at the First Baptist Institutional Church of Detroit, Michigan. Presently, Rev. Horace L. Sheffield, III, is the Pastor of Detroit’s New Destiny Christian Fellowship, known for transforming communities by changing lives. As a dynamic leader his church has since expanded to include more than 2,000 members with over 10 ministries. New Destiny Christian Fellowship is driven to provide outreach and resources to people and families who are experiencing temporary set-backs due to unemployment, illness or other life-changing events. Rev. Sheffield continues to help people realize their purpose by providing a welcoming space for all.


Rev. Sheffield hosts a weekly radio show, The Wake-Up Call, on Saturdays at 8am on 92.7 FM/WQVL.

He also hosts a weekly tv show, Real Talk, on WADL Detroit every Sunday at 12pm.


The Author and Writer

Rev. Horace L. Sheffield, III talents expand beyond his social activism and preaching. He is a published author having written “A Good Word for a Better Life: A Compilation of Daily Meditations.” Available on Amazon this book guides those in meditation to help with daily life and create a spiritual meditation routine.


Horace has also co-authored two plays with Yolanda Denise King, the daughter of Dr. Martin Luther King, Jr., and Attallah Shabazz, the daughter of Malcolm X. Additionally, Rev. Sheffield, along with King and Shabazz were the co-founders of Nucleus, Inc., a New York based theatrical company, which toured the country performing positive messages for endangered youth. The company included performers such as Gina Bellafante, Ella Joyce of the sitcom Roc, and S. Epatha Merkerson of the TV drama Law & Order.


In addition to writing plays, Rev. Sheffield has also published articles and op-eds in The Michigan Chronicle, The Detroit News, The Michigan Front Page, The African American Parent Magazine, and a variety of other periodicals, television and radio programming, as well as numerous newsletters and community circulars.


Rev. Sheffield has two children Horace Sheffield, IV, a musical producer, and Min. Mary Sheffield, president of the Detroit City Council.